OBJECTIVE
Improve the site’s search rankings in two cities.
STEPS TO THE SOLUTION
We completed a technical site audit, then implemented a standardized robots.txt across the main domain and all city/region subdomains.
Suggested improvements:
- Eliminate duplicate pages
- Create per-city subdomains for regional locations
- Implement pre-rendering improve crawlability
- Redirect the www version of the site to the non-www version
- Create new pages to expand coverage
- Make technical improvements to the site
- Optimize search snippets
- Implement clear H1 headings across all key pages
Deliverables:
- Compiled and organized the semantic core for existing pages
- Prepared title and meta descriptions for sitewide implementation
RANKING — BEFORE VS AFTER
| Query | Before | After |
|
pizza promotions |
19 | 3 |
|
pizza discounts |
19 | 4 |
|
pizza restaurant moscow |
29 | 5 |
| pizza moscow promotions | 16 | 5 |
|
pizza moscow promotions on sets |
15 | 5 |
| order pizza | 22 | 6 |
|
buy pizza with delivery |
17 | 6 |
KEY RESULTS
Search traffic increased by 17%
88% of tracked queries now rank Top-10 on Google.
